Blogger has set out to create the easiest publishing platform on the web in order to make blogging accessible to the masses. Users can go to Blogger.com and quickly create a blog, personalize its look and feel, and share their thoughts, photos, videos, and more. A free service, and available in more than 40 languages, Blogger welcomes voices across the globe and provides users the means to effortlessly show off their content to an audience of millions.
In order to attract happy and talented publishers, Blogger became the first Google AdSense API partner in February 2006. The original implementation allowed publishers to easily sign up for AdSense, place relevant Google ads on their pages, and keep 100% of the AdSense revenue. In early 2009, Blogger released an even tighter integration that featured a dedicated 'Monetize' tab in the user dashboard. In addition to making it easier for publishers to sign up for AdSense, Blogger began automatically deploying optimized ad configurations based on each user's chosen page template.
By limiting the number of steps necessary to sign up for AdSense, Blogger has been able to offer revenue sharing to its users without compromising its "keep it simple" philosophy. Staying true to this mantra is core to Blogger's mission and key to their success. "We have been very happy with the adoption of AdSense on Blogger," says Klau. "Since our AdSense relaunch, we have more than doubled the number of new publishers who add AdSense to their pages. The AdSense API helps us retain publishers by making it very easy for them to monetize their blogs."
And monetize they do. Depending on the size of the blog, a user's AdSense earnings may simply cover the cost of registering a custom domain, or as Klau explains, it could be worth more. "Every so often we will hear from users who have turned blogging into a full time job. One father even told us he has been able to put his two kids through college with his AdSense earnings." Regardless of the size and scale of the site, Blogger wants to be accessible to all publishers with great content.
"There are lots of great publishing platforms available on the web, and the market is competitive," says Klau. "It is critical for Blogger to be able to offer 100% of AdSense revenue to our users, because for many, monetization can be just as important as other tools or features. It is safe to say that Blogger would not be where it is today without the AdSense API."
In the end, Klau hopes users are delighted with their experience on Blogger. "We want to make blogging simple, easy, and rewarding." He also recognizes the importance of word of mouth in growing Blogger's user base. "Happy users are more engaged, contribute more content, and attract other happy publishers. The revenue sharing we are able to offer through the AdSense API plays a major role in making sure our users have the best possible experience on Blogger, and that they keeping coming back." Repeat, satisfied users are music to Klau's ears. "When users are happy, we are happy."
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